Creating a 2025 Marketing Plan with the Four-Part Marketing Map

If you're looking to grow your practice in 2025, it's essential to set up a strategic, sustainable marketing plan. Whether you're a "Suitee" (a loyal member of our community who practices with love) or just exploring ways to expand your client base, this guide is designed to help you craft a clear marketing framework using our four-part marketing map.

The Four-Part Marketing Map
This marketing map has evolved from years of experience in practice and allows us to focus on both inside and outside activities, categorized into habits and celebrations. Here’s how it breaks down:

• Inside Habits: These are the regular, internal practices that keep your existing practice members engaged and your practice running smoothly.
• Inside Celebrations: Special events or acknowledgments held within your office to honor and celebrate your current practice members.
• Outside Habits: Ongoing external efforts to connect with potential new practice members in the community.
• Outside Celebrations: Community events or promotions that introduce your practice to a wider audience.

Each quarter, take time to map out these components. The goal is to create consistency and foster relationships both within and outside of your practice, ensuring that your members feel valued and potential members are aware of what you offer.

Creating Your Practice Flywheel
The flywheel concept revolves around nurturing relationships at every stage of your member's journey—from the first time they discover you to their ongoing engagement with your care.

• Lead Magnet (Freebie): This initial offer is free and provides valuable content (e.g., a wellness PDF) that encourages people to engage.
• Initial Consultation: Once they've shown interest, the next step is an affordable, low-commitment option like a consultation.
• Tiered Packages: As they become more engaged, offer packages that build commitment, like monthly plans or family care packages.
• Perfect Practice Member Offer: The ultimate offering is your ideal care plan, such as a year-long family package that aligns with your highest goal for each member.

​Planning Ahead
To stay ahead, prepare each quarter in advance. As we approach November, start planning for Q1 2025. Having a structured plan in place allows you to focus on execution rather than scrambling to come up with ideas. Consistency is key, so aim to follow the plan even if adjustments are needed.

Creating a thoughtful, systematic approach to marketing ensures that your practice grows sustainably while keeping your community engaged. Stick to the plan, be consistent, and let the Practice Suite simplify the process so you can focus on what you love: caring for your members. Here's to a successful, joyful 2025!

Watch the full video here:

Love love,
Dr. Jodi