Introducing the A-Frame System

Hello!
As a chiropractic practice owner, the need for structure is inevitable. After a deep discussion with one of my coaches about the cycle of sales and marketing, it became clear that our efforts in the practice needed a more organized approach. This realization led to the birth of what we now call the A-Frame System for the Staffless Practice.
What is the A-Frame System? 💖
The A-Frame System is a structured approach to managing and growing your practice by focusing on four key pillars: Attract, Acquire, Align, and Adapt. This system not only provides a framework for how we interact with potential patients but also guides our internal processes to ensure we deliver the best possible care.

• Week 1: Attract

The first step in the A-Frame System is to Attract the right people to your practice. This isn’t just about marketing; it’s about creating a magnetic field around your practice that draws in those who truly need your services. In week one of each month, our focus is on getting clear about who our ideal patients are and understanding how to bring them into our community. Whether it’s through content, community engagement, or other outreach efforts, the goal is to make your practice irresistible to those who would benefit most from your care.

• Week 2: Acquire

Once you’ve attracted the right people, the next step is to Acquire their commitment. This involves not just getting them through the door, but also securing their investment in their own health and wellness journey. Week two is all about understanding what motivates your patients and helping them see the value in committing to a long-term wellness plan. This process is unique to each practice and requires a tailored approach that considers both your goals and the needs of your patients.

• Week 3: Align

After acquiring their commitment, the focus shifts to Aligning their journey with their health goals. In chiropractic, we often talk about alignment, but this isn’t just about physical adjustments. It’s about aligning your patients’ understanding and expectations with the reality of their wellness journey. During week three, we explore ways to guide our patients on their path, helping them stay aligned with their goals and ensuring they understand the importance of consistency and follow-through.

• Week 4: Adapt

Finally, the A-Frame System emphasizes the need to Adapt. Change is the only constant, and in week four, we focus on how to adapt both our practices and our patients’ care plans to evolving circumstances. This might involve integrating new tools, revisiting treatment plans, or simply taking a step back to allow space for growth and change. Adapting is about staying flexible and responsive, ensuring that both your practice and your patients are continually moving forward.
Why the A-Frame System?
You might be wondering, “If I have staff, how does this apply to me?” The Staffless Practice doesn’t mean no staff; it means having a lean, efficient team where everyone is working within their lane of genius. The A-Frame System helps streamline processes so that each team member can focus on what they do best, ultimately leading to better patient care and a more sustainable practice.
Bringing It All Together
The A-Frame System is more than just a framework; it’s a cadence that guides our efforts each month. By focusing on one aspect of the system each week, we can ensure that our practice is consistently attracting the right people, acquiring their commitment, aligning their care, and adapting to changes. This structured approach not only improves patient outcomes but also creates a more organized, efficient, and fulfilling work environment.
Whether you’re looking to grow your practice, enhance your patient care, or simply bring more structure to your operations, the A-Frame System offers a clear path forward. I invite you to explore how this system can be applied in your world—be it in your practice, your personal life, or any other area where you seek growth and improvement. This system is something I'm deeply passionate about, and I’m excited to share it with you. Stay tuned for more insights, and as always, thank you for being part of this journey with me.

Watch the video here:

​Love love,
Dr. Jodi