There are two kinds of practitioners in this world - one loves planning for practice growth and marketing habits, the other really just wants to focus on their craft.
Every once in a while we will find somebody who is somewhere in the middle but usually, somebody's wellness practitioners are hanging out in one of the two camps.
What I find that most people need when they are trying to grow their practice is a framework, or a guideline, to simplify what can feel like a very overwhelming experience. If you take some time to organize and streamline your marketing efforts, you might just find that the overwhelm subsides.
I've always broken down marketing components into habits and celebrations.
The habits are the things that I do from day to day, that are on my checklist, that keep me moving forward. They make up the continuous flow of abundance in my practice. The celebrations are the actual events that I offer or participate in. Some of them happen year after year, and some of them are one time experiences - it really depends on the specific event and how it is presented in the community.
I find that the more I balance habits and celebrations, the less overwhelmed I am when it comes to practice growth. 😌
These days, my practice really takes care of its own growth.
Because I've been around for a while, most of my practice growth comes from relationships that I've built over the years. People get to know, trust, and love my work and will naturally want to refer to the people in their lives.
Every once in a while I will pivot and focus on a celebration just because I really do enjoy the celebrations.🎉
I love loving on my people, and celebrations are a great way to do that.
🖱️ By the way...check out our FB Group HERE for community love...so much good stuff.
The other piece to a healthy marketing approach is focused on keeping the balance between what you do inside of the office and outside of the office.
When we are trying to build a practice and don't have a whole lot of people to serve yet, we really want to focus most of our marketing efforts outside of the office.
And if you're like me and you've been around for a while, you know that leaning on inside growth is more appropriate.
Most of my marketing efforts are focused on inside habits - making sure that I continue to keep the balls in the air that needs to be in the air, and let the balls that don't need to be in the air drop. The drop of the things that no longer necessary, or no longer serve my practice, is probably the most important component. 👋
Let go of the things that no longer work for you.
Don't be afraid to pivot when you need to.
Hold on tight to the systems that really serve your practice and its growth processes. 💗
Check out our Live Training with Dr. Jodi on all things marketing 👇.