All over, local Fb Groups have these weird posts that happen where people ask who the best chiropractor is in the area, and it's kind of like a popularity contest.
Every time I see this happen it turns my stomach just a little bit, and then I switch gears and see it as an opportunity to educate the public. Anything can be switched from stomach-turning to opportunity, it's just a matter of perspective.🤔
When I shift my perspective, pull up my big girl pants and lean in, I use the opportunity for this judgment process on all local chiropractors to be an educational moment for the public at large.
I usually post something that says chiropractors are like superheroes, you really can't go wrong. Then I go on to say that each chiropractor has their own special talent and unique twist on the way they do things, and then I add my personal framework of gentle care and focusing on kids and pregnant women.
The truth is that I really do believe that all chiropractors have a place and a purpose in every community.
I don't believe in competition. 🤝
I've engaged in this mindset since I opened my doors almost 23 years ago. And here's why - it's my true gut-level belief that every person who comes to me for care is meant to be in my office for whatever reason, and my job is to give them the best service possible while I have the honor of having them under my care.
That's it, period, end of story. I'm not entitled to win them or to be the busiest practice on the street because I've been there the longest, it doesn't go that way.
The truth is that the success of each practice member's journey in my practice has everything to do with the connection that I have with each practice member, and not the ad sets or marketing materials I put in front of them.
Real connection, that's what people are looking for when they come to a wellness practitioner.
They want to feel like they've been seen and heard and valued. 💗
They want whoever is on the listening end of the conversation to breathe and pause and lean in.💗
They want to feel like they are the most valued and important person in that moment, and that is exactly what I focus on with each one of my new practice members.
Sometimes I miss it and if I do, they don't stay.
This is how I know that it has such significance to the lifetime journey of each practice member who comes to see me. If I don't connect with them because of whatever reason, either I can't find the connection or I'm off that day or there's something about our dance or our rhythm that I just can't quite establish, they don't stick around. It's true every time.
So my offering to you is to focus more on the connections you make with your new practice members, rather than what to do, what script to read, what to show them, what to prove to them, and what to ask them for. Shine a light on connection, true connection.
Put your attention on listening and leaning in, and see what happens. I have people who have been coming to me for well over 20 years because the first time I saw them we connected and we've connected every time since then. Some of them only come in to see me once a year. Some of them come once a week.
I let this be their prerogative, of course I give suggestions and of course I give direction on what I think would serve them best in this moment, but everybody's going to take what they want and leave the rest. The humility that comes with knowing that, and knowing that it's not about me, or my message, or my effort, has 100% increased my joy-filled experience as a chiropractor. 😍
Whatever your craft is, whatever your position is, make your role focused on connection, even if just for one day, and see what you see.
There's so much more about connection waiting for you inside our Facebook Group™ HERE.
Here is a LIVE that I did this week on Client Connection👇🏼.
I've heard so many times that time is our most precious commodity, and I get it.⌛
The truth is the older I get, the more I get it. When I was young, I used to roll my eyes and clench my jaw when I heard older people talking about how much they wished they could take back time. They would tell me in, what felt like at the time, a patronizing way to enjoy every moment of being a mom, of being in practice, of being healthy and having energy.
At that time these suggestions would annoy me because I was all about staying in the spiritual groove, in the moment of what was right in front of me.
The truth is, now that I move towards 50, I hear myself saying over and over to the young people who I serve, “enjoy every moment,” “time is the most precious commodity,” “they grow up fast,” “you're going to blink and it's going to be over.” 🕰️
One of the things that I say to the new moms in my practice, when they are struggling and stressed out and sleep-deprived and trying to heal from childbirth, is that they will barely remember this time.
The beginning of motherhood feels like a dream to me. I kind of remember moments in between the exhaustion, miracles, and precious experiences - but just little moments. They feel more like faint memories than anything else, because really that's what they are. 💭
So, here I am on this side of the fence with my kids older and my practice moving into its senior years, and I want to squeeze every single moment out of my experience as a Chiropractor as possible.
That's why I implement these tools. That's why I study my schedule and maximize my days and do all of nothing at all on the weekends.
I want to fill every single morsel of my experience on the planet with joy and love and great memories. 💗
The more I plan for it, and the more I cater to the needs of organization and respect for time, the more it seems to slow down in some kind of magical unicorn-like way.
So I offer you, my community, the tool of learning how to organize your time. The time map is a good one. It's one of my favorite tools of all of the tools that we offer at Staffless Practice. Please see our FACEBOOK PAGE for more goodies for Staffless practice success!
I've had a lot of different office spaces over the years.
I've been in one-room offices.
I've owned wellness centers.
I've shared space, and I've had my own.
I've had private offices with separate treatment rooms and huge waiting rooms (at one point I even had two waiting rooms).
Here's what I know for sure - your office's physical space isn't that important as long as you have efficiency front and center. ✨
Let's talk about client care efficiency when it comes to the physical space of the office.
In my office today, I've got a few different areas where my clients can help themselves to what they're looking for without my time and energy in the mix.
I have a client center in the bathroom, a client center in the waiting room, and two client centers in my treatment room - one for essential oils and one for payments. 🪄
It's imperative that if I don’t want staff in the office, I make it really clear how my clients (in my case, practice members) can help themselves to what they need without me being involved.
That's going to boil down to a couple of factors:
So, today in my office I have a client center in the bathroom where they can help themselves to onesies, diapers, wipes, changing pads, and whatever a new mom could possibly desire when she has her baby with her in the bathroom. ✅
Please remember, my perfect practice member is a 30-something mom who's going to have her kids with her at the office.
I need to be prepared, but I need to be prepared without my time and energy being involved because I'm busy with the other 30-something moms while this 30-something mom is in the bathroom with her kid getting her needs met.
I also have a client center in my kitchen area of the office.
This is where my practice members help themselves to snacks, treats, tea, seltzers, and water bottles - really anything my moms could need to quickly put out a temper tantrum created by a quick onset of toddler hunger. 🍎
I have a client center in my adjusting room where people can help themselves to leaving me a note for admin needs, addressing any scheduling issues, and submitting payment.
Again, my time and energy is not in the mix.
Perhaps I may answer a quick question or two while treating other practice members, but that's about the extent of it.
And finally, just for joy's sake, I have a spritzer bar for essential oils that is fully stocked with fun freebies, samplers, and enticing gifts that not only support the wellness of the families that I serve, but also really do it for me when it comes to how much I love to gift give. 🥰
I think it's important to note here that I do have somebody who comes to my office a couple of times a week when I'm not there (I call her my Casper) to take care of restocking, clean up, and ordering. It's not necessary to have a Casper, but it sure does help.
I invite you this week to think about what kind of client centers you might need for your practice members. Think perfect practice member (you may want to start HERE by hashing out who your perfect practice member is). Be sure to share with us what you have come up with in our Facebook group HERE!
Check out Dr. Jodi's video on creating the ideal client center 👇.